Don’t gag the salesperson…

Posted on July 1, 2020 by peter

  Imagine for a second, you have a salesperson working for you. And this salesperson could be selling anything. It matters not for my little tale. Now, before your salesperson goes out door to door to sell your product, you say to him...you can only say this (insert number) amount of words. Or you might say...make sure to keep your...

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Harry Houdini Marketing Lessons

Posted on November 4, 2019 by peter

  Was checking out a new book on Harry Houdini today... ‘The life and afterlife of Harry Houdini’ A lot of it’s about what a marketing legend his was (way before his time). Here’s some interesting stuff he used to do: Gave away lots of free short promo street events to drum up interest in his upcoming paid shows…like giving...

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