THE “SO WHAT” TEST

Posted on November 1, 2014 by wolfspirt

THE "SO WHAT" TEST Wanna write HIGH IMPACT copy? After everything you write-ask yourself -so what? In other words-why is this important to the the reader and NOT YOU.(never you) If a good answer is not forthcoming...ditch that bitch.  

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Need Headline Inspiration??

Posted on July 1, 2014 by wolfspirt

Some of the coolest headline writers work for the National Enquirer. If you want to write in a way that really connects with your audience you'll find this old rag a useful tool as well.  

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