From Depressing conversion rates to happy sales figures

Posted on April 22, 2013 by wolfspirt

John approached me a few months ago. He had written a great product on how to cure depression but his sales copy was letting him down. When I looked at the sales copy it was obvious why. He had been through 2 sales copy guys but there was no structure to the sales copy and no real attempt to sell...

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the real secrets to selling online or offline

Posted on September 10, 2012 by wolfspirt

I regularly get asked to write killer sales letters for people. Killer copy that will knock the audience dead and have them reaching for credit cards but the truth is –there are more important things to get right than sales copy. I recently did a letter for some one that did very well and I have to say that I...

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