Getting Started…Leads That Sell…

Posted on July 25, 2015 by wolfspirt

After the headline, the opening is the most important part when it comes to the success of your sales message.

Playing around with different openings after the headline can make a massive difference to your conversion rates.

Here are some tried and tested openings you can try out.

1) If you’re like me…
This one builds rapport and connection from the ‘get go’. It breaks down the barrier between you and the reader and creates the ‘arm around the shoulder’ feel. You two are in this together and the trust starts to build up.

2) What if…
This opening is great for suggesting a promise or benefit from the beginning. You could say…What if you could make a 5 figure monthly salary with less time and effort than you ever thought possible?

3) As you know…
This is another great one for getting into rapport and giving the reader information they already know.
It’s also a subtle way to establish a ‘position’ in the reader’s mind from where you build your sales argument.

4) Have you ever wished…
This is a great one for getting past natural sales resistance and it enables you to deliver your promise in a powerful but disarming way. Example: Have you ever wished you had…

5) If then…
This one is a classic and can be adapted to any situation. It’s been used over and over again with great success over the years. Example: If you want to make any man notice you, adore you, and fall down on his knees to worship you…then this will be the most important message you ever read….