The value of persuasion…

Posted on February 2, 2012 by wolfspirt

Persuading someone to do something for you is probably the most valuable life skill that you can possess.

After all, we depend on each other for all kinds of sustenance so the skill of persuasion is one that worth spending time mastering whether we are selling goods and services or not.

There is lots of marketing material that talk about finding out what people want but one thing that is often overlooked is what people value or what’s really important to them in order to make a buying decision.

Often times what people truly value is lurking underneath what we think they want.

Some savvy but suspect marketers in the internet marketing field have tapped into the fact that people value something new, something snazzy or some new method for making money online that has not been discovered before.

You can see this reflected in some of the slicker video sales pages that grease the IM world right now.

Underneath value though is the deeper value that people have to get maximum reward for minimum work and perhaps the need to be entertained by something different…

To be hones I haven’t got to the bottom of it yet…

But one thing is for sure…

Study your market and find out what they truly value and you will be on your way to tapping into their wallets at the same time…