What a difference a word makes

Posted on November 28, 2011 by wolfspirt

Words have more power than we give them credit for.

Sticks and stones may break bones but words can destroy you if uttered by the right person at the right time.

They can also build you up and give you courage that you never felt that you had.

Word can move people to action or keep them stuck in inaction. You can turn people on or off with simple words.

Next time you write your copy, consider the power of the words that you are using to get your sales message across.

Are you telling people they will “learn something” instead of “discovering” something?

Are you “showing” people something or “revealing” it.

Are you using the same words that your customers use to talk about and express pain?

You can harness the power of words to really connect with your reader and get them in buying mode.

Till the next time people