Using Proof To Pack A Powerful Punch

Posted on January 21, 2015 by wolfspirt

 

Using Proof To Pack A Powerful Punch

If you want to beef up your sales copy into the heavy division-even if your skills are puny and and pathetic as a sales copy writer right now-more proof can help you get the job done.

But what kind of proof?

Testimonials

Ah the old trusted testimonial. I hear some clients say no one believes them these days, and maybe some don’t but they are still worth using.

Some useful tips I have found over the years for maximising their power are always using pictures with them if you can and getting video ones where possible.

There is no definite place you need to put them but having them on the right column of the page or underneath the page works well.

The expert opinion

Getting the opinion of experts and using it in your ad can work wonders when it comes to proof power. Look for studies that support your claims or people who are well known in the industry to support your claims.

Demonstration

Actually demonstrating your product is another powerful way to convince your readers that you are on the level.

Check out how infomercials do this all the time and rake in the sales.

Onwards…