the real secrets to selling online or offline

Posted on September 10, 2012 by wolfspirt

I regularly get asked to write killer sales letters for people. Killer copy that will knock the audience dead and have them reaching for credit cards but the truth is –there are more important things to get right than sales copy. I recently did a letter for some one that did very well and I have to say that I...

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High conversions-old school style

Posted on July 31, 2012 by wolfspirt

  Sometimes you just have to go back to basics to get the result you are looking in a market.  This is what I did with a new client I worked with recently.  Niall wanted to sell Physios a newsletter that would have would help them bond with their clients and get them coming back for more treatments.  Not something...

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Nobody wins –everybody dies –but excitement sells!!

Posted on April 11, 2012 by wolfspirt

I heard this today and was struck by it. Being of a compulsive perfectionistic nature I guess this was inevitable. So how does this relates to sales copy? Well here’s the connection... There will aways be someone with more sales, more success and more money etc. Someone who is always beating you in the moment. It can be hard for...

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Drenched in Curiosity-soaked in cash

Posted on March 19, 2012 by wolfspirt

Saw this phrase today and loved it. So much of getting people to take that next step in a sales letter all the way down to hitting that “Buy button” is about creating curiosity all the time. As humans we are hard wired to be curious. Probably something to do with evolution. In sales copy you can keep people glued...

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A picture is worth a thousand dollars…

Posted on February 8, 2012 by wolfspirt

  Well at least a thousand dollars I’d say... When you are writing copy you have to remember that you are not face to face with your Customer. They have nothing to hold or see or touch. You will have to provide that for them in your writing. Make sure you appeal to their senses in your language and you...

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Their pain is your profit

Posted on February 6, 2012 by wolfspirt

Sounds kind a harsh but it’s so true. Some of the best performing products I see on Clickbank are in those areas where people can simply not help but buy because they are in so much distress. Areas like psoriasis and premature ejaculation come to mind. When you are operating in these sectors you don’t need to be as good...

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The value of persuasion…

Posted on February 2, 2012 by wolfspirt

Persuading someone to do something for you is probably the most valuable life skill that you can possess. After all, we depend on each other for all kinds of sustenance so the skill of persuasion is one that worth spending time mastering whether we are selling goods and services or not. There is lots of marketing material that talk about...

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ADD in internet marketing costs money…

Posted on January 27, 2012 by wolfspirt

It strikes me that there are a lot of internet marketers these days with ADD and this is holding many of us back. As we trip ahead looking for the latest and greatest way to make money online many of the old methods to money that actually work are seen as “old school” and are thereby consigned to waste bin....

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If you listen they will come

Posted on December 15, 2011 by wolfspirt

Kind of a play on that film” field of dreams” but here is the general idea. If you want to improve your marketing efforts and get more Mullah in your wallet, take note of the language that your market uses. The words and phrases here are the “keys to the kingdom” so to speak. These words and phrase will whisper...

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What a difference a word makes

Posted on November 28, 2011 by wolfspirt

Words have more power than we give them credit for. Sticks and stones may break bones but words can destroy you if uttered by the right person at the right time. They can also build you up and give you courage that you never felt that you had. Word can move people to action or keep them stuck in inaction....

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A Copywriter that is born will write better copy

Posted on November 1, 2011 by wolfspirt

Somewhere in the Ghetto back in 1973 a young boy was born called Peter. This Boy was born to write sales copy. Well not really-I wasn’t born in a Ghetto but I do believe I was born to write copy. Words have always fascinated me and so has selling and psychology, so writing sales copy for me is one of...

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