But my market is different right? Wrong!!

Posted on April 17, 2014 by wolfspirt

Now and again I get a client who says...but my market is different!! How are you going to write for my market? It’s an easy mistake to make to think your market is different and is driven by different desires- but you would be wrong. What most people don’t understand is that everybody is being driven by the same core...

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How To Write High Impact Headlines!!

Posted on April 14, 2014 by wolfspirt

Most copy guys and marketers make the fatal mistake of leaving the headline as an after thought. Something they throw in at the end. Big mistake Monchacho. The headline is responsible for 80% of the success of your ad so it deserves some serious time. I could write a ebook about headlines ( and will soon) but here is a...

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Don’t shoot the copywriter (all the time)

Posted on February 5, 2014 by wolfspirt

It’s easy to blame low conversions on your copywriter and with the amount of poor copy out there right now online, this blame maybe warranted sometimes. I regularly get clients coming to me, looking for me to improve their copy to make more sales- but sometimes the sales copy is not the issue. The copy on your product or service...

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3 ways to make a splash in your market and mop up extra sales

Posted on January 25, 2014 by wolfspirt

I help clients make a high impact in their market and see higher sales figures than their competitors all the time. Here are some of the ways you can do it today. Knowing your market like the back of your hand Lots of people I meet focus on the sales copy end of things and get obsessed with it. This...

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How to stop putting your customers to sleep

Posted on December 19, 2013 by wolfspirt

Most copy these days is a snooze fest. It fails to catch attention, build any desire and peak enough interest to close a sale. I learned how to create attention grabbing high impact sales messages long before I ever wrote an ad. I spent 10 years in one of the most stressful, unforgiving sales environments known to man...The Recruitment Industry!!...

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Using awareness to create high Impact sales days

Posted on December 6, 2013 by wolfspirt

The results you get life are never just things that happen randomly. Just like the sales figures you get in your business are never just the figures. Sales figures boils down to some specific action or series of actions you took during your day. The trouble is though, most of our days are filled with actions that do not create the...

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Quick tips on using testimonials to sell in your copy

Posted on October 31, 2013 by wolfspirt

Using testimonials to promote your product and service can be tricky. Do it wrong and it can actually decrease your sales. Here's some tips on how to get it done right...   1) Turn the testimonial into a story Example: Let me tell you about Mr. X. He came to me with such and such a problem and then.... See...

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The sales boosting mindset

Posted on October 23, 2013 by wolfspirt

I used to have boss that said “the figures are never just the figures.” He was running a number of mobile phone stores at the time and he could manipulate the sales by moving staff around to different stores. In other words, the people and their mindsets or attitudes where changing the sales figures and nothing else. After all everyone...

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Curbing Crazy monkey syndrome

Posted on October 16, 2013 by wolfspirt

When you want to sell something online, one of the biggest problems people face is what to sell and to whom? The confusion itself becomes a big problem. There is just so much choice out there that the image of a “word crazy monkey” comes to mind. A monkey running in many different directions and trying out different paths. Now...

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Why your sales letter may suck…

Posted on October 12, 2013 by wolfspirt

I’ve looked at thousands of sales letters over the years. Most of them contain fatal errors that diminish or destroy your response rate. Here are just some them that you might be using in your sales letters today...   1)      Making the focus of the sales letter about you or your product. This is easy to do and is why...

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How to sell with email the easy way…

Posted on October 7, 2013 by wolfspirt

I’m sure you’ve heard the expression the money is in the list? Well if it were true, spammers would be the richest people around right? After all, they have millions of people on their lists. It’s closer to the truth to say that the money is in the relationship with the list. If you have a good relationship and they...

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An uplifting musical story

Posted on September 28, 2013 by wolfspirt

Hi there I love a story with a happy ending...don’t you?? Here’s one: Martin is like many small online marketers out there today trying to get a foot hold in his market place and maximise the sales of his online course http://www.asapiano.com/. When we talked last year, Mark was looking to improve sales but the existing sales letter was not...

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